Do You Have the Right Marketing Mix?

by CommenceCRM

Small to mid-size companies continue to struggle with creating and executing marketing programs that build brand awareness and generate new business opportunities. The reason for this is two-fold. First, the…

The 4 Best CRM Systems for Medium-Sized Businesses

by CommenceCRM

CRM system feature sets tend to grow with a business; the larger your sales teams and the more resources you can devote to refining your sales process, the more you can…

3 Types of Advisement to Thrive in Your Business

by Dave Kahle

“Plans fail when there is no counsel, but they succeed when advisers are many.“ (Proverbs 15:22)” This is an often-quoted verse, a piece of advice from King Solomon, the wisest…

SMBs Need to Pay More Attention to Sales and Marketing

by CommenceCRM

As an executive of a CRM software company, I get to interact with hundreds of small to midsize businesses across many industries. Some are very successful while others are challenged…

Are Limiting Beliefs Holding You Down?

by Dave Kahle

As an educated and experienced practitioner in the profession of helping people change their behavior, I’ve come to the conclusion that our set of preexisting beliefs supplies the largest and…

How do You Provide a Solution when Selling a Commodity?

by Dave Kahle

Question:  How do you provide a solution when selling a commodity? Answer:  Great question.  On the surface, it seems almost like a contradiction in terms – “If it’s a commodity,…

Marketing Should Be Tied to Customer Segmentation

by CommenceCRM

Customer segmentation is a hot topic today as businesses want to be more efficient in controlling the cost of customer acquisition. So, what is customer segmentation? Customer segmentation is all…

Transitioning From Salesperson to Sales Manager

by Dave Kahle

Q. I have been reading some of your articles and then came across your website. I was wondering what kind of advice you would give to a salesperson trying to…

The Cost Efficiencies of E-Mail Marketing Make It Good Value

by CommenceCRM

  Let’s say you want to introduce a new product or service to the marketplace, but you have a limited budget. Engaging a social media strategist or running pay-per-click ads…

Our Lead Generation Program Is Not Working. What’s Wrong?

by CommenceCRM

You are responsible for the company’s marketing and lead generation program, and you are working diligently to uncover new business opportunities. Perhaps you have even engaged a third-party company to…

Commence CRM Expanding into Financial Services Industry

by CommenceCRM

If you are in the financial services or wealth management sector you know that building customer loyalty and trust requires you to deliver world class customer service and quality advice….

Should We Proactively Lead the Post-Covid Adjustments?

by Dave Kahle

Very soon we’ll be confronting the next wave of change as our companies and our jobs lurch back to something resembling pre-covid normal. The question in the back of every…

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