Month: April 2013
Breaking the ice with new customers is based on the initial meeting or point of contact. With that, it is important to have an understanding of the prospect’s purpose and goals. Preparation and planning for that initial meeting is imperative. Although we use the word ‘meet’ to describe our first contact with new clients and others, what really matters is…
Read MoreAccording to industry reports… More than 41% of all small to mid-sized U.S. businesses reported that their sales and marketing efforts fell short of achieving their Q1 revenue goals. “This is nothing new.” says Larry Caretsky, president of CRM solution provider Commence Corporation. “I think the biggest challenge facing small to mid-size companies today is dealing with the…
Read MoreThis is a Sales Question and Answer article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. Q. What are your views on dress? Does it matter? A. Sure it matters. Everything that you say and do matters. Dress can be a powerful part of your persona. On one hand, how you dress…
Read MoreAs a sales manager when I get together with some of my colleagues the conversation is often centered on what deals each of our teams has closed. My colleagues seem focused on the size of the deal or the number of deals coming in. One day I decided to ask a question that seemed to confuse them all: where do…
Read MoreProbably the number one mistake that companies make is that they think CRM is solely about their own efficiency. That’s well intentioned, but if this is indeed the only focus of their CRM, they’ve taken their eyes off the ball. Of course, the ball is the customer. Consider the following tips to keep the focus right where it should be:…
Read MoreYou don’t have to be an 800 pound gorilla to provide a quality product and make an impact in the CRM software industry. In fact, pure play CRM solution provider Commence Corporation has been doing it for more than two decades and has a large and rapidly growing customer base. So what does being a pure play vendor really mean?…
Read MoreHere is a recap of 2 recent articles discussing how businesses are using CRM analytics to get a more detailed view of their customers. Get the Full Picture Four best practices for achieving a holistic customer view. One of the main reasons businesses implement a CRM system is to gain a complete, 360-degree view of their customers. However, large enterprises in…
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