An old sales adage suggests that 80% of your company’s profits come from 20% of your customers. This might be an overused pair of numbers, but it still tells the truth: Companies still rely on customer loyalty. However, customers are more powerful than ever before and building connections to retain them isn’t as easy. The key to this problem is…

An effective customer relationship management (CRM) system resolves a lot of growth pains for every business. CRMs store and manage information, automate business processes, and assist in maintaining client relationships while boosting lead volume at the same time. However, some businesses encounter issues with their CRM that makes it unable for them to maximize these benefits. Here are seven signs…

In 2017, CIO magazine reported that one-third of all customer relationship management (CRM) projects fail. Edinger Consulting Group founder and Harvard Business Review blogger Scott Edinger, on the other hand, found that the failure rate for customer relationship management (CRM) implementation may actually be as high as 90%. He found that most companies don’t know how to use these systems,…

Organizational change is defined as how an organization changes from one state of affairs to another. These changes are caused by changes in an environment and require a response by changing the organization’s structure, procedures, strategies, policies, culture, or technology. However, efforts to implement organizational changes often encounter problems and fall short of success, if not outright failing. So what…