Month: January 2021

illustration of a robber and a laptop

The Importance of CRM Data Cleansing

By CommenceCRM / January 30, 2021

Accurate information housed in your customer relationship management (CRM) system is important if you want to reach customers and prospects at the right time, using the right channel. However, studies estimate that 30% of company databases grow outdated yearly. The errors and inconsistencies in your CRM data make it difficult to gain reliable insights.  So why is it important to…

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Customer Awareness: The First Step In Any CRM Process 

By CommenceCRM / January 26, 2021

Customer relationship management (CRM) software is a powerful tool for understanding your customers and improving interactions with them, but only if you know how to use the CRM to its full capabilities. Even after investing a lot of money in CRM software, many businesses continue to struggle with their CRM systems. The trick is to follow the CRM process, which…

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man in the suit with CRM illustrations

Improving Customer Segmentation With Machine Learning

By CommenceCRM / January 20, 2021

Successful marketing is defined as offering the “right product to the right person at the right time”. In order to actually market to customers successfully, it’s important to sort them into segments so you can find patterns in their behavior. However, modern marketers continue to rely on their intuition for customer segmentation rather than employ technologies like machine learning. So…

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Data Cleaning

How Bad Data Can Negatively Influence Your Decision Making Process 

By CommenceCRM / January 16, 2021

Data is one of the most valuable resources any business could have, whether it’s for your marketing or sales teams. However, data is only useful when it is of high quality. Bad data that is incorrect, irrelevant, or missing can create issues for you and your company. At best, these problems may be inconsequential but at worst, your company could…

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Sales Leader’s Question: When to terminate?

By Dave Kahle / January 8, 2021

Question: Our business has been struggling for the last year or so. Several of my salespeople are just not producing.  I’m not sure I can continue to work with them.  When do I decide to terminate their employment? Answer: Wouldn’t it be nice if we didn’t have to ask this question? In an ideal world, everyone would succeed, and our…

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