Month: January 2021
Accurate information housed in your customer relationship management (CRM) system is important if you want to reach customers and prospects at the right time, using the right channel. However, studies estimate that 30% of company databases grow outdated yearly. The errors and inconsistencies in your CRM data make it difficult to gain reliable insights. So why is it important to…
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Customer relationship management (CRM) software is a powerful tool for understanding your customers and improving interactions with them, but only if you know how to use the CRM to its full capabilities. Even after investing a lot of money in CRM software, many businesses continue to struggle with their CRM systems. The trick is to follow the CRM process, which…
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Successful marketing is defined as offering the “right product to the right person at the right time”. In order to actually market to customers successfully, it’s important to sort them into segments so you can find patterns in their behavior. However, modern marketers continue to rely on their intuition for customer segmentation rather than employ technologies like machine learning. So…
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Data is one of the most valuable resources any business could have, whether it’s for your marketing or sales teams. However, data is only useful when it is of high quality. Bad data that is incorrect, irrelevant, or missing can create issues for you and your company. At best, these problems may be inconsequential but at worst, your company could…
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Question: Our business has been struggling for the last year or so. Several of my salespeople are just not producing. I’m not sure I can continue to work with them. When do I decide to terminate their employment? Answer: Wouldn’t it be nice if we didn’t have to ask this question? In an ideal world, everyone would succeed, and our…
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