Month: September 2022
Q: Dave, I’m from outside the industry, and am accustomed to what I see as a much more professional sales force than what I currently have. Am I off-base in expecting a professional group of sales people, as opposed to the ‘nice guys’ who don’t seem to take their professions seriously that I inherited? A: No. You’re not off base.…
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Every business today large or small is looking to build brand recognition and generate new business opportunities. This seems like an easy task. Just purchase a list of prospects, upload the file to one of the popular e-mail marketing services, select the template you wish to send and wait for the inquiries to come in. Those that have taken this…
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What is Top of Mind Awareness or TOMA? It is a lead generation and nurturing program introduced by Commence Corporation in conjunction with their Sales and Marketing CRM software that is quickly gaining traction. Here is why. CRM software is typically purchased to manage customer data, generate new business opportunities, and automate the sales process, but despite all the hype…
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Many people have difficulty understanding what a lead is and why you would need to nurture them, convert them to actual sales opportunities and track the sales cycle from introduction to closure. A lead is simply someone who has expressed an interest in your product or service. They are a prospective customer. Once they have inquired you will want to…
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