Month: January 2013
A few years ago you would have never thought that the Apple Mac would become so popular as an alternative for automating and managing business processes. The PC owned the desktop for more than two decades, but that was then and now is now. The one concern that does exist is that the number of business applications designed specifically for…
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Leads are the bread and butter of every company. Properly capturing and managing leads can make the difference between closing more business or wasting time on tire kickers. Despite this, most small to mid-size companies do not have an efficient process for lead management and conversion. The good news is that they can. The process of capturing, managing and converting…
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A lot has changed in the past 24 months in the CRM sector. Increased competition at all levels has created a commodity market where price points have fallen drastically and vendors are struggling to renew their agreements with existing customers. Perhaps most affected by this is the once dominant Salesforce.com who was first to market with a cloud based offering…
Read MoreThis is a Sales Question and Answer article from guest poster Dave Kahle, author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. Article By Dave Kahle Q. Mr. Kahle, was there ever a time in your sales life that you just decided to be the best? Or was it something that you have always had? I started a business a few years…
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Customer Relationship Management is all about maximizing the long term business relationship with your customers. In order to do this you need to ensure that you become efficient with how you market, sell and provide service to your customers. The problem here is that this is a significant challenge for most small to mid-size businesses, who often do not have…
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Ok you are nearing the end of the process. In Step One, you selected the category of CRM vendor best suited for your business and in Step Two you narrowed down your choices to 2-3 vendors. Now you are looking for that one unique differentiator that pushes you in the direction of one vendor or product over the other and here…
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Small businesses often struggle with how they manage and execute their marketing message, lead generation programs and sales opportunity management. This is because they typically do not have the expertise on board to implement or automate the internal business processes that drive these requirements. What’s worse is that many believe that the mere purchase of a good CRM software program…
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A best practice for sales people by guest poster Dave Kahle, author and leading sales educator. There is, in the world of professional salespeople, a significant group of salespeople who cringe at the prospect of someone working with them, and who shun every such opportunity. These salespeople are more comfortable in anonymity. They want to exist under the radar screen…
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You have concluded Step One of the process and have narrowed down the category of CRM solution you are most interested in. But you are not ready to select a specific vendor or product yet and still have some evaluating to do. Most people will spend the majority of their time testing and evaluating a product’s features and functions and…
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This three step approach will help you to determine what CRM solution you should be looking for in just minutes.
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