Marketing Should Be Tied to Customer Segmentation
by CommenceCRM
Customer segmentation is a hot topic today as businesses want to be more efficient in controlling the cost of customer acquisition. So, what is customer segmentation? Customer segmentation is all about identifying how you can maximize profits from your customer base. It’s about creating specific segments or categories of customers across a variety of data points so that you can create marketing campaigns that target each category’s specific pain point. There are Three Types of Customer Segmentation 1 Priority Segmentation The simplest route when building customer segments is to use existing, widely available demographics data like company and industry size….
Transitioning From Salesperson to Sales Manager
by Dave Kahle
Q. I have been reading some of your articles and then came across your website. I was wondering what kind of advice you would give to a salesperson trying to…
The Cost Efficiencies of E-Mail Marketing Make It Good Value
by CommenceCRM
Let’s say you want to introduce a new product or service to the marketplace, but you have a limited budget. Engaging a social media strategist or running pay-per-click ads…
Our Lead Generation Program Is Not Working. What’s Wrong?
by CommenceCRM
You are responsible for the company’s marketing and lead generation program, and you are working diligently to uncover new business opportunities. Perhaps you have even engaged a third-party company to…
Commence CRM Expanding into Financial Services Industry
by CommenceCRM
If you are in the financial services or wealth management sector you know that building customer loyalty and trust requires you to deliver world class customer service and quality advice….
Should We Proactively Lead the Post-Covid Adjustments?
by Dave Kahle
Very soon we’ll be confronting the next wave of change as our companies and our jobs lurch back to something resembling pre-covid normal. The question in the back of every…
Accountability in Personal Development
by Dave Kahle
Accountability – It’s The Dirty Word that Makes All the Difference I’m a morning lap swimmer. Three times a week, I jump into the community pool at about 7 AM…
CRM Doesn’t Have to Be That Hard
by CommenceCRM
Take a survey of companies using CRM software and you will hear the same complaints. It is too hard to use, too many mandatory fields to fill in and too…
Funnel Media Group Interviews Commence CEO About Lead Generation Services
by CommenceCRM
Commence Corporation, a leading provider of Customer Relationship Management software (CRM) has added an array of marketing services to their popular CRM product offering. The services are designed to address…
The Crippling Disease of Moderate Success
by Dave Kahle
The overwhelming majority have been lulled by moderate success to a place where they are hesitant to pursue excellence, weary of reaching for their potential, tentative about embracing any new…
Pressure Mounts from Salesforce Competitors
by CommenceCRM
After years of excitement and rapid growth the shine may be coming off the apple at Salesforce.com, and competition may be the culprit. Layoffs, the closing of multiple offices and…