Month: August 2020
Selecting a CRM system for your business can be a frustrating exercise. To the novice buyer or evaluator all CRM systems appear the same. It reminds me of my experience selecting a diamond ring for my wife. I never purchased a diamond before so I did not really know what to ask. They all looked the same until I viewed…
Read MoreModern customers expect top-notch, personalized experiences from businesses, and customer relationship management (CRM) software addresses this need for many organizations. CRM software allows companies to record customer data, buying behavior, and usage patterns so they can discover actionable insights that can improve their services. CRM solutions are constantly growing more sophisticated in its capabilities to meet these business needs. So…
Read MoreCustomer relationship management (CRM) software is a great foundation for growing your business and empowering it with the functions to run smoothly. However, no two CRM systems are designed alike; each software can be categorized according to its specialty, such as operational and analytical. So what are the differences between operational and analytical CRM software? An operational CRM tackles processing…
Read MoreAny organization in any industry has one common goal: to satisfy their customers. Customer satisfaction is a metric that measures how happy customers are with a business’s products, services, and capabilities. It’s a reflection of how a customer feels when interacting with your brand: poor customer satisfaction leads to negative reviews, while satisfied customers will help you build your brand.…
Read MoreWith the current COVID-19 pandemic, establishing and managing a remote customer support system is crucial now more than ever. Remote work means your employees are serving clients from home through their phones or computers. While it lessens face-to-face interaction, remote service allows customers to access a virtual help desk that can address their concerns whenever and wherever they need. This…
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