Month: March 2020

four hands holding four pieces of plastic pie: market segmentation concept

What Are the 4 Types of Market Segmentation?

By CommenceCRM / March 16, 2020

Market segmentation is the process of grouping buyers together based on their attributes. Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated to encourage potential buyers (or existing customers) to buy a product or service. So, what are the different types of market segmentation? Geographic, demographic, psychographic, and behavioral are the four…

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