CRM Software Resources
Look for the Right CRM Company Not Just the Right Product By Larry Caretsky Small to mid-sized companies looking for a CRM solution for their business often go about the process with a laser focus on features, functions and price. They traditionally create a committee or team of people to lead the project, give them a budget, and tell them…
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CRM software holds the promise of improving efficiency within your organization by automating the front office business processes that impact sales and customer service. There are dozens of CRM software programs to choose from and all at different price points. Some offer comprehensive functionality across multiple departments and some are more targeted at automation of contact management and sales. Thanks…
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I do not think you can find a more competitive market sector than CRM software. If you are a small business there are at least 100 options to choose from. There are dozens of free offerings and dozens more for just a few dollars a day. Some are not bad and some are not very good, but it’s clear that…
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Small to mid-size businesses are struggling to differentiate themselves from the competition and acquire more customers, but help is on the way. Several CRM software providers are teaching their customers how they can use CRM software to get re-focused. What does getting re-focused mean? It simply means to get a better understanding of what you do well and to use…
Read More Social sites like Twitter and Facebook along with other industry blogs can play a significant role in driving potential buyers to your site or away from it.
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If you are like most small to mid-sized businesses you are trying to improve sales execution using proven business processes, and using technology to automate and streamline the sales cycle. New online CRM software programs can provide you with the technology, but you are going to need more than that to significantly improve sales performance. What you need is the…
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Cloud computing is gaining acceptance in business, and CRM is no exception. Firms now operate in a mobile world where sales, customer service, and production teams may not be in the same geographic location. Individual employees often work from home or on the road, and it is common for many professionals to have a 24/7 workweek. Fortunately, a wealth of…
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Companies seeking a contact management or customer relationship management solution need to consider one aspect of their business before diving into the evaluation of products. Ask yourself one simple question – do you work with individual people, companies, or both? The answer will put you on the right track. Contact management software is designed to manage individual contacts, hence the…
Read More Can customer management software programs have an impact in acquiring new customers? You betcha! Today’s top rated CRM software solutions now make it possible to create customized drip marketing campaigns to introduce your business to new prospects and to nurture ones that are not yet ready to make a decision. How does this work? Well first, you may be wondering…
Read More Did you catch that Clydesdales commercial during the 2013 Super Bowl? Budweiser had just a bit of an audience that day, yes? Now – think back. How did it end? How many names did they collect? What’s the last action you can do to be a tiny part of this masterful piece of marketing? If you can get your audience…
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