CEO Corner
Most people would think that signing up new customers would be the biggest challenge for CRM solution providers. With several hundred vendors in the space the CRM sector is one of the most competitive environments in the computer software industry. We caught up with Commence Corporation’s CEO Larry Caretsky to get his thoughts about this. While he agreed that the…
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Businesses have had different experiences with CRM software. Some have done rather well and realized a significant improvement in how they manage customer relationships while others have struggled and say that CRM has just not worked for them. Those that have had a good experience indicate that they have used CRM to automate the internal business processes that impact how…
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So many businesses continue to make the same mistake repeatedly when selecting CRM software. They focus exclusively on who has the most features and functions at the lowest price. They are so concerned with this that they often lose sight of why they are looking for a CRM solution in the first place, and that is to address several specific…
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CRM software programs promise to help businesses streamline their internal business processes so that they can improve how they market, sell and provide service to their customers. It’s a booming sector with a myriad of vendors all claiming to offer feature rich solutions that are affordable and easy to use. They claim this because it’s what the consumer wants to…
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New Jersey is certainly not known as a technology hotbed, but one of the top rated manufacturers of CRM software is headquartered in the state. That’s right, Commence Corporation has been providing customized CRM solutions to small and mid-size companies for more than two decades. What makes Commence unique in this very crowded market? “It’s several factors” says Larry Caretsky,…
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CRM software has become a commodity market. In the small to mid-size business sector 90 percent of the software companies provide a similar array of features and functions. In fact, in many instances the only thing that separates them is price. Despite the myriad of options to choose from, industry experts say that a large percentage of companies that select…
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Selecting the right CRM software for your business can be a daunting exercise. Those who begin the process quickly realize that there are a myriad of solutions to choose from, and they all appear to be the same often differentiated only by price. While it is fair to say that CRM has become a commodity market, the available solutions seem…
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Are you struggling to differentiate one CRM solution from the myriad of others? Of course you are and here is why. For the most part the majority of CRM systems targeted at small to mid-size businesses are all the same, differentiated primarily by price. These systems are generically designed to capture, track, manage and share information. But let’s face it,…
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By Larry Caretsky It’s been well over a decade since the term Customer Relationship Management software started to appear in industry journals. Positioned as the software that would significantly impact the performance of your business, companies raced to learn more with many jumping on board without really knowing what the software would actually do for their business or what level…
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Want in on an industry secret? You can get the same functionality as Microsoft Dynamics CRM or Salesforce for half the price. How? Get Commence CRM instead. Commence has been providing CRM software solutions to small and mid-size businesses for more than two decades and offers a comprehensive set of functionality that rivals these industry giants at a fraction…
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