Customer relationship management (CRM) software is a great foundation for growing your business and empowering it with the functions to run smoothly. However, no two CRM systems are designed alike; each software can be categorized according to its specialty, such as operational and analytical. So what are the differences between operational and analytical CRM software? An operational CRM tackles processing…

An old sales adage suggests that 80% of your company’s profits come from 20% of your customers. This might be an overused pair of numbers, but it still tells the truth: Companies still rely on customer loyalty. However, customers are more powerful than ever before and building connections to retain them isn’t as easy. The key to this problem is…

An effective customer relationship management (CRM) system resolves a lot of growth pains for every business. CRMs store and manage information, automate business processes, and assist in maintaining client relationships while boosting lead volume at the same time. However, some businesses encounter issues with their CRM that makes it unable for them to maximize these benefits. Here are seven signs…

In 2017, CIO magazine reported that one-third of all customer relationship management (CRM) projects fail. Edinger Consulting Group founder and Harvard Business Review blogger Scott Edinger, on the other hand, found that the failure rate for customer relationship management (CRM) implementation may actually be as high as 90%. He found that most companies don’t know how to use these systems,…

Organizational change is defined as how an organization changes from one state of affairs to another. These changes are caused by changes in an environment and require a response by changing the organization’s structure, procedures, strategies, policies, culture, or technology. However, efforts to implement organizational changes often encounter problems and fall short of success, if not outright failing. So what…

Customer retention is a key aspect that all businesses should strive for, and yet not enough understand just how important it is to foster relationships with long-term buyers. Too many business owners don’t think beyond acquiring customers or keeping their existing ones. Unlike acquisition, customer retention is harder to achieve. Converting new customers to loyal consumers requires personalization, smart targeting,…

Modern technologies help businesses streamline everyday operations, but not all employees are receptive to change. If even one employee is unable to use the new platform or software, your business operations won’t be as streamlined and efficient. So, how do you convince your team to adopt new technology? Conducting training sessions, highlighting bottlenecks, and providing incentives are all great ways…

Market segmentation is the process of grouping buyers together based on their attributes. Often these common traits can help businesses understand driving behaviors, factors, and variables that can be recreated to encourage potential buyers (or existing customers) to buy a product or service. So, what are the different types of market segmentation? Geographic, demographic, psychographic, and behavioral are the four…

With evolving expectations from your customers, keeping up with their demands is necessary if you want your company to stay competitive. Thankfully, there is a tool that makes this complex task more manageable. So, what is social CRM and why is it important? This tool has its roots in social media management, upgraded with traditional CRM functions like data collection,…

Looking at deals won VS closed might give you an idea if your sales strategy is successful or not, but it won’t help you understand if you have a profitable business. After all, a couple of closes won’t guarantee the future and growth of your company. Measuring this metric alone won’t reveal how successful your lead strategies are. It’s difficult…