Are You Kicking the Can Down the Road?
Generating new leads for your business is a full-time process. Its hard work and takes time which is why many companies today are struggling to execute a comprehensive program for lead generation. Some send a bulk-email every so often using a third-party service, but there is no consistency, and their efforts deliver little to no value.
Marketing experts today talk about the “Series of 11” which simply means that people need to have seen or heard of your product or service 11 times before they engage. Maybe they saw or heard about you from an e-mail or trade show, a web site, social media advertisements, webinars, pod cast… you get the idea. They also claim that at any given time between 10 – 15 percent of businesses are seeking a product or service that you offer. The problem is how do you find that 10-15 percent that are looking now and not a year down the road? Well, there is no magic wand for this. It takes time, several months in fact, which is why you need to consider starting now and stop kicking the can down the road.
Commence Corporation has incorporated a lead generation service that is built into their Marketing CRM software. It is designed to as quickly as possible vet out tire kickers from rock solid new business opportunities. Here is how it works.
Commence has access to hundreds of thousands of prospects or contacts. You give us your targeted audience which can be filtered by numerous criteria such as company size, industry, specific titles, revenue and much more. Commence then imports the prospects directly into their CRM system where marketing templates can be created and stored for bulk e-mail marketing. Here is the big differentiator provided by Commence. The company will design the templates for you, help fine tune your message and schedule the mailers to go out 2-3 times a month. Each mailer will have a call to action such as, automatically schedule a call, get a free trial or product sample, or download a white paper as examples.
The system will provide reports on who opened the mailers and who clicked on a call to action. The system assigns points for each prospect, 2 points if they opened the mailer and an additional 3 points if they clicked on a call to action. This allows you to track the progress of each prospect. Those that reach 20 points or more have shown a clear interest in your product or service and should be contacted by your sales team if they have not already contacted you. Those that do not progress are replaced with new prospects so that the lead qualification process always continues with fresh prospects. Once again this takes time. If you are sending 2-3 mailers a month highly qualified leads will not rise to the top for 3-4 months. Consistency is key which is why the Commence program has proven to deliver measurable results for its customers, but the value add comes from engaging Commence Corporation to help identify your target audience, create the prospects list, design and distribute the campaigns and manage the progress of each campaign.
If you are serious about generating new leads 3-4 months down the road you need to start your marketing campaigns today. You can do it and Commence can help. Call Commence Sales at 877-266-6362 or e-mail firstname.lastname@example.org