Sales Strategy
It seems like almost every customer is saying that they are cutting back and delaying spending. How can I get them to loosen the purse strings and buy?
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You’ll need to move outside of your comfort zones, become a whole lot more strategic, thoughtful, and better at what you do, and do some things differently.
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Over the decades that I’ve been involved in sales, I’ve worked with tens of thousands of sales people. Certain negative tendencies — mistakes that sales people make — keep surfacing. Over the next few weeks, I’ll share my top five. Here’s number one, not necessarily in order of priority. See to what degree you (or your sales force) may be…
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Question and Answer for Sales People By Dave Kahle Q. Customers ask every year at “budget” time for us (as their main distributor) to give them a better discount. Will this ever stop? A. No. Q. How can we continue to grow when we keep giving away margin? A. Let’s think about this one together. If your margins are greater…
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Question and Answer for Sales People By Dave Kahle Q. I have been receiving your monthly e mail and have read several of your books. I work as an account manager for a large industrial supplier. I love your strategies and ideas but I haven’t found a specific way to overcome my most recent obstacle. I have been moved around…
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By Dave Kahle “I really struggle with the highs and lows of field sales. Most days I feel like the weight of the world is on my shoulders. Any suggestions?” This is one of those rarely voiced issues that every sales person confronts sooner or later. The job of the sales person produces an emotional roller coaster, and unless you…
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How do I sell to an account that is firmly in the hands of a competitor – a difficult key account?
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This is a Sales Question and Answer article from guest poster Dave Kahle author and leading sales educator. Follow Dave’s latest Tweets at @davekahle. Q. Recently, as I was cold calling my target list in a new industry, I stumbled on my first serious opportunity. After meeting and gaining commitment from my new prospect, I asked the woman who first…
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Q. Dave, I have read your comments about the value of entertaining, and I agree with you. But, I have a problem. I still find a percentage of customers who keep me at “arms length.” How do I overcome this attitude from the select few of my customers? A. What! Not everyone thinks you are great? Alas, it is the sales person’s…
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What to do when the customer wants to spread the business among several vendors? A question and answer by Dave Kahle for sales people.
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