Customer Relationship Management Software

Why is Selecting a CRM Solution so Hard?

By CommenceCRM / January 19, 2011

Commence Corporation Makes the Selection Process Easier with “Try Before You Buy” CRM Program Why are so many people disappointed with their CRM system?  Nigel Park, Managing Director of TPS Consulting believes he has the answer.  “Customers are simply not experts in selecting CRM software.  I often find that they have not properly documented their critical requirements list.  As a…

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CRM — An Industry In Distress

By CommenceCRM / June 25, 2010

-for sale in hot air popcorn makerCRM Herrrreeee, Get your CRM… Sounds like you’re at a ball game and listening to the peanut & popcorn vendor doesn’t it? You’re not.  This is the new sound of an industry in distress.  Just a few years ago Industry analysts had stated that Customer Relationship Management would be one of the fastest growing…

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Want to Guarantee a Return on Investment With CRM Software? (Start With the Basics)

By CommenceCRM / May 5, 2010

As the CEO of a technology company that provides Customer Management software to small and mid-size companies, I spend a good part of my day talking with other executives about the challenges they face in their business.  What’s interesting is that for the most part, these challenges fall into three categories. The most common one is data consolidation. At each…

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Young Salesman Grows Personally and Professionally Using CRM Software

By CommenceCRM / April 21, 2010

I started my career in the Mortgage industry selling re-financing services. The job was quite structured: call fifty people each day, document my discussions then follow-up with those that were interested as well as any I was unable to reach.  The company had no automation, but people learned to manage their daily business using a spiral notebook or a Microsoft…

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Commence Lead Scoring Helps Shrink the Sales Cycle

By CommenceCRM / April 8, 2010

Is your sales team working on the most qualified opportunities, or chasing tire kickers?  Do you even know?  Most companies rely on the expertise of their sales representatives to qualify opportunities, but this has proven over and over again to be inefficient and costly.  The problem with relying on your sales organization is a lack of consistency.  Most sales organizations…

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Is Your SMB’s Marketing Strategy Product Centric or Customer Centric and Why Should You Care?

By CommenceCRM / March 16, 2010

Small to medium sized businesses (SMBs) can deliver customer value by being product centric, i.e. providing product leadership, or by being customer centric or customer intimate. In the former instance, the SMB tries to continually improve the products and services they provide to their customers. In the latter instance the SMB strives to understand their “favorite” customer, anticipate future customer…

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Redefining Customer Relationship In CRM

By CommenceCRM / March 8, 2010

As small to mid-sized businesses (SMBs) struggle to survive in this economic climate, they are placing a major emphasis on increasing sales. Whether through finding new customers or attempting to increase the volume of purchases by the existing customer base, the attention is on getting the sales organization to be more productive.  SMBs, in spite of tough economic times, are…

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Commence CRM Offers Solution for Stranded Goldmine Customers

By CommenceCRM / February 4, 2010

February 4, 2010 – Commence Corporation has announced a competitive upgrade program for small businesses currently using the Goldmine contact management software.  More than a year ago FrontRange announced that they would no longer be enhancing their standard contact manager product, leaving many small and mid-size businesses with the option to migrate to the company’s more expensive product or seek…

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CRM for the Big at Heart

By CommenceCRM / February 3, 2010

Commence Corporation helps small to midsize businesses tackle the CRM challenge Picking a CRM software vendor is tough. It’s even tougher when you’re part of the small to midsize market, where technology budgets are limited and horror stories of complex, drawn-out CRM projects abound. While the watchword of midmarket CRM buyers was once something akin to the President’s “irrational exuberance,”…

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Don’t Make a CRM Buying Mistake : 7 Points to Consider Before Selecting Your CRM Solution

By CommenceCRM / January 20, 2010

Get this free Business to Business (B2b) report about how to choose the right business CRM solution for your needs.

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