A key challenge for companies with multiple divisions spread across many locations is collaboration, especially when it comes to business-critical information. At Southern Petroleum Laboratories (SPL Inc.), a leader in the petroleum and environmental testing industry, customer information was stored in many disparate databases. As a result, sales and operations professionals were duplicating efforts and lacked insight into customer successes and service issues. To address this, SPL implemented Commence CRM from Tinton Falls, N.J.-based Commence Corporation in the fall of 2005 to improve information management. The company experienced a 114% growth in sales within the first 90 days and has been able to sustain that growth despite a chaotic economy.