Efficient Customer Management Requires Segmentation Software
If you want to efficiently manage customer relationships you need a software package that allows you to categorize your customers based on a myriad of criteria such as their industry or SIC code, specific products or services they may have purchased, company size, government or non-government accounts, and more. What you essentially need is the ability to create a separate segment for each of these criteria so that you can capture specific information about the customer and make it accessible to the people and departments responsible for selling and servicing the customers.
The challenge here is finding a Customer Relationship Management system (CRM) that will provide this level of functionality without breaking the bank and I have the good news. There is an excellent one designed for small to mid-size businesses called Commence CRM. Commence CRM offers advanced functionality that rivals many enterprise products at a fraction of the cost and don’t worry, Commence CRM is easy to use. In fact, Commence CRM is rated as a Top 10 solution for small to mid-size companies by several industry magazines and reviewers. The company has been in the industry for 30 years and has a quality product that offers an array of functionality and customizability that is simply not offered by other products at a similar price point. Commence CRM also offers advanced security permissions that ensures only the people authorized to see specific customer information can do so. In addition to the product’s robust functionality and flexibility, customers rate the service the company provides as excellent. This is supported by the myriad of positive customer testimonials found on the company’s web site.