Customer relationship management (CRM) is one of the deciding factors if a business will succeed or fail. Insurance brokers in particular face plenty of pressure from their clients and their industry alike, especially with the growing preference for personalized service and the increasing uncertainties that an insurance broker has to assuage. Certain tools can make this process a lot easier, but one that you may be underutilizing is white label CRM software.

But is white label CRM software for insurance brokers really necessary, and how can they improve the operations of insurance brokers? White label CRM software can be a huge asset because it helps tighten operations, make clients happier, and can combat both existing and emerging risks in the insurance industry. As a platform that could make the job easier, white label CRM software can be a powerful tool in your arsenal.

Why White Label CRM Software Works Well For Insurance Companies

White label CRM software is CRM software that’s fully developed by one company, yet available for both rebrand and reuse by your own company. It’s essentially CRM software that you can purchase without branding and customize to your needs, altering the platform to suit the needs of your business while making sure the technical aspects remain intact.

The reason why white label CRM software pairs so well with the insurance industry is that it can help support one of the trickiest parts of insurance brokerage: the client. A broker can face an extraordinary amount of pressure to ensure that the client’s wishes are met and they are happy with their business, otherwise the brokerage can suffer a loss in revenue and an even greater loss with reputation.

Insurance brokers may often lack the skills to ensure that the customer service of their transactions is at its best since their skillset will usually skew towards closing a sale. White label CRM software helps a broker manage the everyday routine needed to keep their client up to satisfied with their service. And while normal CRM software may do this at the price of advertising the company that made it, white label CRM software offers a few advantages that can help mitigate the risks of using it and amplifying the benefits for insurance companies.

How White Label CRM Software Addresses The Challenges Facing Insurance Brokers

White label CRM software makes the job of insurance brokers much easier, but that doesn’t mean that they’re the only ones that can reap their benefits. A quality white label insurance CRM software can provide the following benefits:

Allows brokers to focus on their job

As a marketing automation tool, this is perhaps the best benefit that insurance CRM software can offer to brokers. There are plenty of pitfalls that come with dealing with customer relationship management in the insurance industry, and while brokers can work on automating some of the processes needed to keep all relevant customer information and anything else relevant to business interactions organized, there may simply not be enough time and resources to do so.

Without the marketing automation of insurance CRM software, brokers may be forced to spend valuable time and energy for simple collection and organization of data – a necessary task, but something that could be reliably outsourced to someone else. Additionally, if the insurance agent is tied up with bookkeeping and other similar tasks, this makes them less able to use and hone the skills required to actually do their job.

White label CRM software can help provide a comprehensive overview of everything an insurance agent needs to know about a client at a single glance, while its marketing automation system can help marketing to these clients easier. Since it’s white label software, an insurance agency doesn’t have to worry about any third-party branding infringing on their financial service – they can even tweak the CRM software as needed before rolling it out.

Quality is guaranteed compared to building your own system

An insurance agency can create its own CRM software if given enough time and effort, but the issue with doing this is that quality isn’t guaranteed. Building an entire insurance CRM system from scratch requires extensive time, resources, and research – and while the final product may certainly be close to the original vision the insurance agency had for it in development, it can lack the professional polish of a well-made CRM software.

That’s exactly why white label CRM software is so useful: because it’s made a company that understands how it’s supposed to work and the necessary features that an insurance company might need from one, quality is guaranteed. The software that they provide can anticipate your needs for CRM, make them relevant to the industry, and deliver them promptly and without issue.

Another benefit to using white label CRM software is that you have a reliable partner to oversee operations and conduct repairs if needed. No software can be entirely free from error, and outside factors like disasters, cyberattacks, or human error can end up damaging the workflow of your CRM system. But if you use an insurance CRM software that’s fully supported by an experienced company, you have a great fallback option in case something goes wrong with its operations.

It allows for scaling up and adding features

Finally, a fully integrated CRM software isn’t static – it evolves with your insurance company. As you scale up your business, get more clients, hire independent agents, and overall increase your operations, insurance CRM software can grow with your business and meet its increasing demands.

This can include adding another platform like social media to advertise your new financial service or insurance product, moving your data to the cloud for extra security and efficiency, reaching other financial institutions, or making already existing features like live chat and user reviews easier to manage. Some advanced CRM insurance software also offers usability and quality of life improvements like giving financial advisors the tools to access their client portal through a mobile app.

By staying in touch and regularly engaging with software vendors, you’re able to stay ahead of the latest agency management system tools and analytics that you can use to improve your customer experience – all without having to make massive changes to your salesforce or policy administration.

From text messaging, Facebook integration, improved sorts listings and making communications between an insurer and their renters much easier, white label CRM software is the CRM solution that you may be missing that can bring your business from good to great. By helping you streamline your financial service and highlighting why your insurance product is the one to beat, white label CRM insurance software can make you stand out from other insurance companies with twice the impact and half the effort.

Commence CRM: Securing The Clients Of The Insurance Industry

With years of experience in the insurance industry and insurance software, Commence CRM provides an insurance product that few other software vendors can match: a specialized platform for customer service and workflow improvement. If you’re looking to improve the customer relationship that your clients experience with your company, our CRM system can help you close the gap between service and satisfaction, ensuring that your customer service is always the best that it can be.

For more information or a free trial of the product, contact Commence Sales at 1-877-266-6362.

Learn more: What Is the Best CRM for Insurance Agents?