Customers seeking cloud based CRM software have been complaining for years about the pricing structure of mainstream CRM software providers. The structure, which charges one price for all users of a specific product edition, never sat well with customers. Commence CRM, a popular choice for small to mid-sized businesses, is breaking new ground with a novel pricing structure that is attracting companies away from industry leaders Salesforce.com and Microsoft Dynamics CRM.

With competitive products for example, if a potential customer has five sales people, two administrators, and one person in their marketing department they are forced to pay for a higher priced edition that includes marketing functionality. The problem is they have to pay the higher cost for all 8 people. “This makes no sense,” says Tom Gibson, sales manager at Commence Corporation. “With Commence CRM we charge only for the functionality used by the end user. In this case, the customer would pay for one user of the marketing application. The new CRM pricing structure is being well received by new customers and is expected to be a significant differentiator for Commence CRM.

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