Dec
22

By CommenceCRM

Commence CRM’s Lead Management Software Delivers Substantial Value

Lead Tracking Point System

Commence Corporation, provider of Commence CRM is making waves in the CRM space with its two-level  tracking software. Traditionally, tracking prospects is a feature in most CRM software products, but Commence has introduced a distinct approach not available in other CRM solutions.The Commence product provides a two-phase approach to tracking leads.

The system is integrated with the product’s bulk e-mail features, enabling you to create and distribute e-mail marketing templates on a regular schedule. Once the mailers are distributed, the system will automatically assign a score based on those opened and those who clicked on a call to action such as; an opened e-mail gets 2 points, if the contact downloads an article they get an additional 2 points, request a sample or a free trial two more points. Customers can track the progress of each lead based on the number of points associated with each one. Once they hit a specific point total they should be contacted by the sales team.

The second phase ranks and color codes each lead based on a set of predetermined criteria. Here is an example.

  • Prospect has indicated a critical need for your product or service
  • Prospect has a sufficient budget to purchase
  • The decision makers are engaged
  • Prospect will be making a near term decision

The leads are then color coded, red for highly qualified, yellow for promising but needs more work, and blue for just starting out. The color coding ensures that every sales representative is laser focused on the most promising new business opportunities based on the systems criteria not their gut reaction. This automation has resulted in significantly improved monthly and quarterly forecasts and a higher close ratio for new business.

To learn more about Commence CRM and this unique capability visit https://commence.com/software-features/sales-tracking-system/

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