Month: February 2012
Providers of CRM Software sure have a challenge on their hands. At last count there were more than 400 companies claiming to offer CRM systems across both horizontal and vertical industries. Of course many of them service a specific industry segment such as enterprise offerings, middle market systems and small business CRM, so not all 400 are competing with each…
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Thinking about Sales… By Dave Kahle It’s a difficult year for a lot of sales people. The world is changing rapidly, and every new headline contains information that seems to impact business in a significant way. The competition is more active, customers are more discriminating, and nobody has enough time. There was a time, just a few years ago, when…
Read More Small to mid-size enterprises that are looking to implement a CRM system to improve how they market, sell and provide service to their customers have become comfortable with on-line CRM software programs that operate in the cloud, but this was not always the case. Early Challenges of Online CRM Software Just a few years ago users of traditional contact management…
Read More Small to mid-size enterprises have been using some form of CRM software for almost two decades. Once labeled contact management software, customer interaction software and collaborative groupware, the business objective behind these software programs was primarily the same; to capture, track and manage customer information. In addition to similar functional capabilities these software programs also shared a similar deployment environment. …
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