It is Time to Invest in Customer Profile Software

by CommenceCRM

  Customer profiling software programs continue to evolve and now enable companies with the ability to capture vital information about customers such as their buying habits, latest purchases, and the…

How well does your organization learn?

by Dave Kahle

What may be the single most important predictor of an organization’s long-term business development and survival is that organization’s ability to learn. In a world that is changing more rapidly…

Five Ways to Prevent the Price Objection

by Dave Kahle

“Your price is too high!”  The infamous price objection.  Wouldn’t sales be a great profession if we could somehow wipe it out and never hear it again? Unfortunately, that will…

What Is the Best CRM For My Business?

by CommenceCRM

This is a very common question and a quick Google search for Best CRM software may give you the answer.  You will find a myriad of articles such as, the…

Motivating the Sales Force

by Dave Kahle

Question: I’m frustrated. My sales force just doesn’t seem to be motivated. They agree with me at sales meetings, but then don’t follow through. Any ideas? Answer: Yes. I just…

Do You Have the Right Marketing Mix?

by CommenceCRM

Small to mid-size companies continue to struggle with creating and executing marketing programs that build brand awareness and generate new business opportunities. The reason for this is two-fold. First, the…

The 4 Best CRM Systems for Medium-Sized Businesses

by CommenceCRM

CRM system feature sets tend to grow with a business; the larger your sales teams and the more resources you can devote to refining your sales process, the more you can…

3 Types of Advisement to Thrive in Your Business

by Dave Kahle

“Plans fail when there is no counsel, but they succeed when advisers are many.“ (Proverbs 15:22)” This is an often-quoted verse, a piece of advice from King Solomon, the wisest…

SMBs Need to Pay More Attention to Sales and Marketing

by CommenceCRM

As an executive of a CRM software company, I get to interact with hundreds of small to midsize businesses across many industries. Some are very successful while others are challenged…

Are Limiting Beliefs Holding You Down?

by Dave Kahle

As an educated and experienced practitioner in the profession of helping people change their behavior, I’ve come to the conclusion that our set of preexisting beliefs supplies the largest and…

How do You Provide a Solution when Selling a Commodity?

by Dave Kahle

Question:  How do you provide a solution when selling a commodity? Answer:  Great question.  On the surface, it seems almost like a contradiction in terms – “If it’s a commodity,…

Marketing Should Be Tied to Customer Segmentation

by CommenceCRM

Customer segmentation is a hot topic today as businesses want to be more efficient in controlling the cost of customer acquisition. So, what is customer segmentation? Customer segmentation is all…

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