6 Steps for Crafting Effective Email Communication – Part Two
by CommenceCRM
In our previous article, we discussed the initial steps required for building a successful e-mail marketing campaign. In step one you identified your target market. In step two you documented your value proposition and in step three you either built or acquired a database of prospects you want to market to. Let’s now talk about the final steps: content creation, campaign distribution and measuring the effectiveness of your program. Step 4: Content Creation Step four is all about content creation. You need to build a series of cosmetically appealing e-mail campaigns for the next 90-120 days that clearly outline…
The Most Efficient Way to Generate New Business
by CommenceCRM
Many small to mid-size companies have become frustrated with their ability to generate new business. This frustration usually stems from the following. We are so busy that we just don’t…
Goal-setting for personal improvement
by Dave Kahle
Q. I like the idea of setting goals for personal improvement, not only with my sales people, but for my own growth and development as well. Can you give me…
Efficient Customer Management Requires Segmentation Software
by CommenceCRM
If you want to efficiently manage customer relationships you need a software package that allows you to categorize your customers based on a myriad of criteria such as their industry…
Commence CRM, an All-In-One CRM Solution
by CommenceCRM
Commence Corporation, manufacturers of Commence CRM, is addressing a need that has been troublesome for many small to mid-size businesses for years. It’s data consolidation. CRM systems designed for the…
Are You Kicking the Can Down the Road?
by CommenceCRM
Generating new leads for your business is a full-time process. Its hard work and takes time which is why many companies today are struggling to execute a comprehensive program for…
Commence CRM Sales Tracking Software
by CommenceCRM
Sales is the lifeline of every business and with the cost of customer acquisition continuing to increase, sales organizations need to be more efficient in how they track and manage…
It Takes More Than Just Compensation to Unleash a Sales Force!
by Dave Kahle
I’m often asked to help a company refine their sales force compensation plans. As a consulting company, that’s work that we regularly do. I believe in having a well-designed, effectively…
Customer Segmentation Software Will Drive More Sales
by CommenceCRM
The more you know about your customers the more effectively you will be with upselling and cross selling opportunities, but you cannot do this if you are managing customer relationships…
The Problem with Lead Generation Services
by CommenceCRM
Every business today large or small needs new leads and new customers to stay in business but generating successful marketing campaigns that drive new business opportunities has become a significant…
How Do You Get ’em to do What You Want ’em to?
by Dave Kahle
“How do I get ’em to do what I want ’em to?” That’s probably the question I’m asked more than any other. Frustrated CEOs, CSO’s and sales managers express that…