Low Cost CRM
Most small business executives view CRM software as a commodity product and it is easy to understand why. Today, there are several hundred solution providers that cater to the small business community. They all offer the same basic functionality for managing accounts and contacts, activities, notes, e-mail and in some cases a sales forecast. In fact, the market has become…
Read MoreThe CRM sector is chock full of free and low cost solutions. Other than acting as an automated Rolodex these provide little value to your business.
Read MoreThe CRM software sector has gone wild with vendors, obviously struggling to sign up new customers, pulling out all the stops. It started with cookie-cutter emails saying “See us in the 2014 CRM review!” which everyone knows you have to pay to be in, but at least it was professional. What has happened recently is not. Clearly the companies creating…
Read MoreBy Larry Caretsky I recently wrote an article titled “CRM: A Race to the Bottom” where I discussed the cut throat competitive nature of the customer relationship management software industry where vendors are doing almost anything to attract new customers. I am afraid that there will not be any winners in this race, but there will be a loser and…
Read MoreThese companies offering a free or low cost solution are quickly realizing that this is not a sustainable business model.
Read MoreCompetition in the online CRM software sector is intense and growing as more players seem to enter the space every day. While companies like Microsoft Dynamics CRM and Salesforce.com CRM are mainstream players that are trying to be all things to all people, several other CRM software providers are now challenging these companies with similar offerings that have been designed…
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