Lead Management Scoring
Generating new leads for your business is a full-time process. Its hard work and takes time which is why many companies today are struggling to execute a comprehensive program for lead generation. Some send a bulk-email every so often using a third-party service, but there is no consistency, and their efforts deliver little to no value. Marketing experts today talk…
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Every industry sector is facing increased competition. Add Covid-19 to the mix and you will find that many small to mid-size companies are struggling to make ends meet. They need growth today, not tomorrow. Despite this when growing their business becomes a challenge the first thing many businesses do is reduce their marketing expense. It’s a quick decision and provides…
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Today’s challenging economy may be the best thing that’s happened for sales professionals in more than a decade and here is why. Every financial decision at any size company is now going through a level of scrutiny like never before. If you cannot demonstrate that your product or service will provide the customer with a rapid return on investment your…
Read More Selling is an art and effective sales people have mastered the art of proper communication during the selling process using three simple but effective techniques called “probing”. There are three types of probing questions: open probes, closed probes and supporting probes. Open Probes When you begin your dialogue with a potential customer or prospect you want to encourage them to…
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