CRM Best Practices White Papers

White paper: How to Compete Against the 800-pound Gorilla

By CommenceCRM / March 16, 2018

Every industry has an 800-pound gorilla, but that does not mean you cannot effectively compete against them and grow your business.

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Using CRM to Leverage Sales

By CommenceCRM / May 6, 2013

In part one of this paper, we discussed how critically important it is to select a sales model that is appropriate for the products or services you are selling.  In our case study the ‘NewCo’ company needed to transition from a high cost direct sales organization to selling via the internet and channel partners. The second and equally important strategy to…

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Reaching Buyers at the Right Time

By CommenceCRM / May 2, 2013

Internet marketing experts estimate that at any given time only a fraction of the market is interested in the product or service you are selling.  The problem is if you don’t know who they are or when they plan on buying, how can you earn their business?  Here are some things you can and need to do. 1. Implement a…

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Getting the Right Sales Model is Critical for Small to Mid-size Businesses

By CommenceCRM / April 26, 2013

  According to industry reports… More than 41% of all small to mid-sized U.S. businesses reported that their sales and marketing efforts fell short of achieving their Q1 revenue goals.   “This is nothing new.” says Larry Caretsky, president of CRM solution provider Commence Corporation. “I think the biggest challenge facing small to mid-size companies today is dealing with the…

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Step Three in the Approach for Differentiating CRM Software

By CommenceCRM / January 15, 2013

Ok you are nearing the end of the process. In Step One, you selected the category of CRM vendor best suited for your business and in Step Two you narrowed down your choices to 2-3 vendors.  Now you are looking for that one unique differentiator that pushes you in the direction of one vendor or product over the other and here…

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Sales Leader’s Question and Answer

By CommenceCRM / May 10, 2011

Please join me in welcoming guest blogger Dave Kahle. Dave is the author of the newly released book “How to Sell Anything to Anyone Anytime.”

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Commence Corporation Introduces CRM Best Practices E-Book

By CommenceCRM / April 22, 2011

TINTON FALLS, N.J. / MMD Newswire/ April 21, 2011 –-  Commence Corporation, a leading provider of Customer Relationship Management (CRM) software for mid-size and small enterprises, has announced the release of a CRM Best Practices E-Book which may be downloaded from the company’s web site at no cost. Today’s sales environment is characterized by intense competition, strategic sourcing contracts, online purchasing, customer pressure…

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