CRM White Papers

CRM Buyers Guide for the Commodity Buyer

By CommenceCRM / July 9, 2013

Choosing a crm solution based solely on brand recognition or price does not guarantee success. Here are some things to look out for.

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CRM Buyers Guide for the Checklist Consumer

By CommenceCRM / July 5, 2013

You want to find the best solution for your business but may not have documented requirements to guide you. Is the best solution the one with the most features?

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What Type of CRM Buyer are You?

By CommenceCRM / July 2, 2013

The CRM software sector is an explosive market. The introduction of cloud based CRM solutions that no longer require the implementation of computer hardware or software, coupled with a large number of low cost offerings for small to mid-size businesses, have fed the global growth of this industry.  Growth predictions for this sector indicate that businesses are going to continue…

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Don’t Let Quality Leads Slip Away: Executive Takes Action with CRM Software

By CommenceCRM / May 21, 2013

Larry Caretsky, Commence CEO, has released the white paper “Don’t Let Quality Leads Slip Away: Executive Takes Action with CRM Software.”   Here’s an excerpt including the introduction and you can download the full white paper below: “As a sales executive of a computer software firm, I became consistently frustrated when comparing the number of leads that we generated every quarter to…

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Using CRM to Leverage Sales

By CommenceCRM / May 6, 2013

In part one of this paper, we discussed how critically important it is to select a sales model that is appropriate for the products or services you are selling.  In our case study the ‘NewCo’ company needed to transition from a high cost direct sales organization to selling via the internet and channel partners. The second and equally important strategy to…

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Reaching Buyers at the Right Time

By CommenceCRM / May 2, 2013

Internet marketing experts estimate that at any given time only a fraction of the market is interested in the product or service you are selling.  The problem is if you don’t know who they are or when they plan on buying, how can you earn their business?  Here are some things you can and need to do. 1. Implement a…

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Getting the Right Sales Model is Critical for Small to Mid-size Businesses

By CommenceCRM / April 26, 2013

  According to industry reports… More than 41% of all small to mid-sized U.S. businesses reported that their sales and marketing efforts fell short of achieving their Q1 revenue goals.   “This is nothing new.” says Larry Caretsky, president of CRM solution provider Commence Corporation. “I think the biggest challenge facing small to mid-size companies today is dealing with the…

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Small Businesses Need to Think Differently when Considering CRM Software

By CommenceCRM / March 1, 2013

Small businesses have the same challenges as larger firms. They want to improve how they market, sell and provide service to their customers, and they want to use CRM technology to gain an edge over their competition.  Where they differ however is how they evaluate and purchase the products and services that can help them to achieve this goal. Larger…

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CRM No Commitment – Means No Results

By CommenceCRM / February 6, 2013

Select a CRM Vendor Committed to Your Success As an executive of a company servicing the Customer Relationship Management software sector, CRM has become a bit of an oxymoron for me.  I believe that building long term business relationships with your customers requires a commitment to providing quality products and great customer service.   This traditionally involves reaching out to your…

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Foolish Thinking Causes the Failure of CRM Software

By CommenceCRM / January 14, 2013

Small businesses often struggle with how they manage and execute their marketing message, lead generation programs and sales opportunity management. This is because they typically do not have the expertise on board to implement or automate the internal business processes that drive these requirements.  What’s worse is that many believe that the mere purchase of a good CRM software program…

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