UPDATE: We are pleased to announce Larry Caretsky, President of Commence Corporation, has been named one of the 40 Most Inspiring Leaders in Sales Lead Management for 2017.  Congratulations to all the winners!

When it comes to helping small to mid-size companies understand and implement programs to improve sales execution, Commence CEO Larry Caretsky is a recognized leader.  Author of an eBook “Practices That Pay” and more than a hundred articles pertaining to lead management and sales execution, he leads a CRM software company that is helping businesses create and automate the internal business processes that impact sales execution.

“When a sales team is not performing well it’s often due to a lack of sales infrastructure” says Caretsky.  “There is no methodology or process in place for managing the sales cycle and the staff does not have access to the tools and collateral they need to interact with customers and prospects in a real time environment.  Many companies turn to CRM software to address this void and in almost all cases it doesn’t work.  The reason why is clear. CRM is a component of improving sales execution, but it’s just a tool. It doesn’t run your business – people do, and in order to develop an effective sales organization you need a program that integrates people, processes and technology.  We call this our Sales Enablement Program” says Caretsky, “and it’s designed to help businesses define, implement and automate the internal business processes that improve sales performance.   It’s the key differentiator between Commence and those that just sell CRM software.”

If you want to learn more about how you can team up with Commence and implement a successful sales enablement program that will drive more business, visit commence.com/sales-enablement or e-mail sales@commence.com.