Commence CEO Larry Caretsky, discusses ways you can improve sales execution and customer service in his white paper; “Three Business Challenges that Prompted One CEO to Take Action”

Here’s an excerpt. Download the full white paper below:

“Your sales organizations should operate like a well-oiled machine, enabling management to produce accurate forecasts and predict future revenue, but it’s an area that too many companies continue to struggle with. I remember attending board meetings where a forecast from a crystal ball would have been just as accurate as what was provided to me from our regional sales managers.

Why, because we did not have a structured sales process in place. We instead relied on an Excel report that changed multiple times a day for two weeks leading up to the board meeting. At Commence, we addressed this…

Click to view or download the full CRM Whitepaper.